








Here comes Part II of Cicci’s pictures. Hope you like it.









Here comes Part II of Cicci’s pictures. Hope you like it.
Categories: Philipp · Sevda
Tagged: Sevda, Photography, Philipp, Clothing, Stockholm




I always thought: Ok, pink is sooo not my color! But when I was at “Beyond Retro” I found this outfit. I like the different kinds of pink. My pink “Underground Creepers” and my yellow socks fit perfect with it. I think from now on, that’s my favorite summer outfit. See my last favorite summer outfit on “Les Mads“. They asked for it a while ago and found some really nice summer-outfits.
Categories: Sevda
Tagged: Clothing, Outfit, Photography, Sevda

So one wishlist for the boys and one for the girls today. “Nasty Gal” is one of my favorite online-shops, because they always have something I like and they absoluty know how to present it! I would wear each outfit like it is!
Good job! I love it.
Categories: Sevda
Tagged: Clothing, Fashion, Sevda, Wishlist


I love illustrations, especially fashion illustrations. When it comes to that, I like Danny Roberts from “Igor+Andre” ones the most! We all know that Zara was stealing a pictures from “Betty“, did an illustration and released a T-Shirt with her. But there is a company that does it right! “Forever21” is collaborating with “Danny Roberts“. They picked a few fashion-bloggers and did a collection. Nice move! That’s the way I like! I’m kind of jeslous in both ways.
I would love to do an illustration collection and be on a shirt as well.
Man kann nicht immer beides haben und manchmal auch gar nichts von beidem.
Categories: Sevda
Tagged: Clothing, Fashion, Illustration, Sevda

Those days you see the the new “American Apparel” pictures in every blog and it is time to pick up the discussion again. Philipp and I also had really wild talkings about the former campaigns. He really liked them and I really hate them. He likes it because of the look and attitude of the pictures and the strategy to build the brand. I hate them for the easy way of promoting something. It is so easy to provoke with their pictures. It is really too easy! Everyone can do that, just hold your ass into a camera and take a picture and write something with Helvetica. Sorry, for me, that does not work. Some people compare it to the “Vice-Picture” but for me, there is a huge different. Of course “Vice” is having the same asthetic feeling but they are not trying to sell anything and there is always a story behind the picutres. I’m happy to see that “American Apparel” is changing the look of the brand now! It is hooking me up and makes me wanna buy something. That’s kind of smart, because the stuff is kind of well-priced so they should pick up an older generation that can afford the stuff. The older generation perhaps don’t want see pussy and asses all the time and may be that generation likes the colourful nice and clean style. I’m starting to become a huge fan now!
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda









The Checkered-Brothers, Miss Acne and I spent some time in the city to get some things from the “Fashion against Aids” stuff. It was totally funny. Did you also find something?
Categories: Sevda
Tagged: Clothing, Fashion, Photography, Sevda, Stockholm


I have to say that I’m not really an “Acne-Lover“, but from time to time I fall in love with some items. This upcoming winter it could be that I’m in love with some things that they show in their “Pre-Autum Winter Lookbook 2010“. I love the hat and the jumpsuit and the contrast in the outfits. Soft fabrics next to warm and rough stuff. I love that you just see a bit of the gorgeous shoes under the long dresses. “Acne“
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda, Stockholm


One of my favorites labels is “Stolen Girlfriens Club” from New Zealand. Normally I don’t post pictures from Fashion Shows where I haven’t been on my own, but rules are there to break.
As I got an email with those pictures this morning I totally freaked out
I saw some of the items yesterday at “Les Mads” and was in love in a second. “Stolen Girlfriens Club” for me stands for edgy, cool, street kind of grunge kind of super something! YEAH, LOVE LOVE LOVE. The last collections here and here.
Categories: Sevda
Tagged: Clothing, Fashion, Fashionshow, Sevda





Me and my little obsession for lookbooks. I think I like lookbooks that much because they represent the idea and vison of the designer in the strongest and most effective way. I love this lookboock of the “Keller Spring-Summer 2010 Collection“. Really beautiful pictures.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda


Since we are having a lot of readers that are not from Sweden or Germany, this wishlist is all about my favorite swedish shop “Weekday“. “Weekday” belongs to “H&M” like “Cos“, “Monki” and “Cheap Monday“. Whenever I go into “Weekday” I come out with something. No wonder, it is clean and classic, oversized and blank swedish design. I love those items. If you don’t know “Weekday” yet you should risk a look. For the ones who know it, they have a new nice looking website.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Sevda, Shoping, Stockholm, Weekday, Wishlist


Now it is offical, I have a new hobby! I love digging vintage. I go crazy when I see such nice stylings like “Spanish Moss Vintage” is doing! I’m in love with all of those stlyes.

Today’s favorite is this oversized ruffle dress that I saw on “Pixiemarket“. It is “My Pets Square“. Do you remember? I wrote about them a while ago and showed the lookbook. Anyway, I really like it.
Categories: Sevda
Tagged: Clothing, Design, Sevda, Today's favorite


Oh, those people in the “Sophomore Lookbook” are in my age!!! Yeaappieee! I’m still a target group. May be because of the products being a bit more expensive. I love those pictures and the felling. In 2 weeks I will feel the same: L.A. we are coming!
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Streetwear



I hope you all gonna have a good start today! Only one day left and then WEEKEND!
(Coat – Urban Outfitters, Hoodie – Stüssy, Beanie – Cleptomanicx, Blouse – Monki, Pullover – Urban Outfitters, Shoes – Monki, Skirt – Cheap Monday)
Categories: Sevda
Tagged: Clothing, Fashion, Outfit, Photography, Sevda, Stockholm

LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE
Such a nice Lookbook, Urban Outfitters, I love those pictures.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Photography, Sevda
Yesterday, “Minimarket” presented their video lookbook on “Rodeo“. I like this trend to show a video instead of only using pictures!
Direction: Sandberg&Timonen (adamsky)
DOP: Peter Gehrke (adamsky)
Stylist: Ingela Klemetz (adamsky)
Categories: Sevda
Tagged: Clothing, Design, Fashion, Sevda, Video






The first time in 3 months with more than -5!!!!! I love it and hope it will be like this for a while.
(Coat – CTRL, Zipper – AA, Cardigan – Motel, Short – Weekday, Shirt – Urban Outfitter, Scarf – Cheap Monday, Shoes – Underground)
Categories: Sevda
Tagged: Clothing, Fashion, Outfit, Sevda, Stockholm


Oh yes, “Modekungen” is doing it well. Transparent, nude tones, pastell and prints. So bad that I still have to save all my money for our vacation.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Sevda, Wishlist


I know, we are not the best bloggers at the moment as Teresa recorgnized. I will post some this weekend, that’s for sure. But it’s friday again and may be we should pick up a new friday tradition. How about eBay-Friday? We will see. This friday, it is “Maki Maki Day“.
Categories: Sevda
Tagged: Clothing, eBay, Fashion, Sevda, Shoping, Vintage






Favorite swedish cutie monster “Monki” shows its interpretation of spring in the sweatest way. Even Philipp said that this is really cute.
So, now we know! Stripes, nude tones, pastell and nylon can’t be wrong this year. Thank you for this so nice and cute demonstration! We love you “Monki“. You are huge, but still kind of independent.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda, Stockholm



Miss swedish designer-queen “Carin Wester” is launching her SS210 those days. This time I have an eye on the shoes. They look like the “Opening Ceremony shoes“. Doesn’t matter to me, they both look nice and the clothes!? Clean and nice cuts like allways! She can’t do it wrong. I don’t think that’s possible.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda


“Motel” is one of the brands I always have an eye on. They come up with new stuff really often, sometimes a few times a season. Maybe you know “Motel” from “Asos” or “Topshop“. The last months they get more and more popular in the states as well. I think that’s the reason why they produced such a nice lookbook. I hope it works! Cross the fingers for them!
EDIT: If you wish to order anything on the “Motel Webshop“, use the discount code “youneak” and get 15% off! Thank you, Motel!
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda


Well, there are not many labels that I find interesting over a longer period. Most just come up with strange stuff loosing their original spirit trying to find ways to make it in the business. Mishka though is a small label that appears to have found its niche. Check out their new collection at Monkeybizz. I still wonder why they haven’t found their way to Germany yet, or have they?
Philipp


Okay okay, I see you also like digging at eBay. The stats of the eBay postings told me this little secret. Then let me indroduce my favorite new eBayer “Meat Market“. I’m so in love with this polka dot dress and the Chanel two-tone sunglases. OHHH I LOVE THEM!!!!! But ok, back to “Meat Market“. Great styling and some really nice items. You can follow them on “Facebook“, “Twitter” and “Myspace“. Tzzzz all those social media things. I’m getting old. Meat Market, where is your blog!?
Categories: Sevda
Tagged: Clothing, eBay, Fashion, Sevda, Shoping


I don’t know what it is, but there is something that makes me stare at those two peaces of the pre-spring collection from “Horn van Bö“. The two designers Sara van Bö und Jörn Horn say something about understatement on their website. Yeah, may be that is what I like about those two items: Understatement with loads of small details.
Categories: Sevda
Tagged: Clothing, Design, Lookbook, Sevda, Shoping

Blogger sweetheart “Karlascloset” opened her own “Online Shop” those days. It is becoming more and more popular that bloggers do their own buissness. Nice to see, because they are have a really specific knowlegde about what people want to buy. Hopefully Karla is building it a bit because whenever I’m looking into her shop, everything is sold out. No wonder, because she offers some really hot prices!


Friday is eBay-day, because “Liebe Marlene” is updating her shop on thursdays. For european people, kind of friday because of the time-shift.
Some of you, the german part, may think it is a german shop, but “Liebe Marlene” is american. She is also writing a blog with the same name. I like her american vintage style. Everything looks pure and authentic about her. I like if someone like her is so detailed about their style! It can be any style but you need to feel that it is real and I can feel “Liebe Marlene“. That not so often and outstanding to me.
Categories: Sevda
Tagged: Clothing, eBay, Fashion, Sevda, Vintage






Oh yeah, time for a change, it is nearly spring. I like to wear some “more spring like” stuff ![]()
(Shirt – Weekday, Dress – Weekday, Jacket – H&m, Scarf – Weekday, Shoes – Underground)
Categories: Sevda
Tagged: Clothing, Outfit, Sevda, Stockholm



Swedish invasion today, like always.
The last lookbook of “Permanent Vacation” last summer was really everywhere to see. No blog without the romanic looking pictures of “Permanent Vacation“. This year they follow their line and come out with a high-quality lookbook but still in a romanic way. Last summer we met Emma Harling at a “Showroom evening” where she was presenting her stuff. A really nice person.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda, Stockholm
The missing video of the “Saga Lova” photo exhibition. I really like it, because of the colors and the mood. Video lookbooks are a great way to show collections and I hope to see more in the future.
@Suzia(she ask for the models):Armand Mirpour (Kid of Tomorrow) & Ellinor Belvén
Categories: Sevda
Tagged: Clothing, Design, Lookbook, Sevda, Video






It is all about layer after layer to make it in those cold days
Have a good start into this fresh new week.
(Dress-Cos, Hoodie-Stüssy, Shoes-FlipFlop, Jacket-Silence & Noise )
Categories: Sevda
Tagged: Clothing, Design, Fashion, Outfit, Sevda







“Saga Lova” had a photo exhibition yesterday and a little movie was shown. Both are showing the new A/W collection 2010-2011. I’m wondering if the little movie is online somewhere, it would be nice to see it again.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Nightlife, Photography, Sevda, Stockholm



“Patouf” was showing the new collection for A/W 2010 – 2011 as well. I have to say that I saw the logo before but I didn’t see anything from the collections. Really wearable stuff. On the website they say: Creating feminine chic yet with a girly touch. That’s really on point. I also like the SS Collection 2010 that you find on the website.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda






The last years summer, Philipp and I went to the “Saga Lova Show” and we both really liked it. May be it was not so Hope, not so Acne, not so Filippa K, but still swedish in a way. “Saga Lova” is one of those swedish labels that are going their own way. For me personally, always a highlight if someone tries to do something special and not step into anyone elses footsteps. I like! I also like the coat and that the designer did not use real fur! You need to know: Swedish people like real fur! I hate it, even if it is vintage. So if you have some time, have a look at the “Saga Lova website“.
Categories: Sevda
Tagged: Clothing, Fashion, Sevda, Stockholm







Today, “SpaltPr” opened the doors for a pressday with the new A/W 2010-2011 collections of “Saga Lova“, “Matilda Wenelboe“, “Patouf” and “Ulrika Sandström“. At the moment I have really a lot to do at work so that nearly couldn’t make it. Yeah but somehow I always find 5 minutes somewhere. ![]()
So work was calling and I had to hurry up. All the designers where inhouse and it was a nice atmosphere. It was sad that I didn’t have some more time to spend to ask “Ulrika Standström” some things about her collections. I was kind of surpised about it, but in a good why! I’m a huge fan of her and I like her feminine style. The new collection looks really London-Like with a schwedish edgy kind look. Clean cuts and great materials. I like and fell in love with a jumpsuite again. Later more about the other designers and some pictures.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda, Stockholm


I can’t stop looking at eBay.
So if we are talking about eBay and Vintage stuff, we have to talk about “American Vintage“. I think it is the blogger’s favorite eBay store. It is full of nice and good sorted stuff for both girls and BOYS! I can’t say which one my favorite dress or my favorite shoes are. Everything looks good in a way. Shit, that’s so bad. I want really everything. They are presenting it in a too good way. The styling really is an eyechatcher!





Since the “Weekday Pressday” last summer I was waiting for the release day of the transparent shoes. Yesterday was the day as I found them in the Weekday Shop on Södermalm. Ok, it is still too cold but the day will come and then I will be the happiest person on the road.
Even Philipp likes them and it’s not so often that he is up with something that is not a sneaker.
I also like the transparent shirt and the fringe jacket. Looks a bit like the Acne fringe jacket just in a cheaper version.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda, Stockholm


I like this moment when the season’s are changing and the shops fill up the stores with new stuff! The new season feels as reachable as spring right now. “Topshop” has been pushing in the new collections since a few weeks and I like what I see. When the new seasons start I always have some last season favorites left and I’m sad that I didn’t buy them. Even when they are on sale, because I will spend all my money for new stuff. ![]()
PS: I’m still searching for a bag
Categories: Sevda
Tagged: Clothing, Design, Fashion, Sevda, Wishlist
Categories: Sevda
Tagged: Clothing, Cosmetics, Design, Fashion, Lookbook, Sevda

This “Fifth Avenue Shoe Repair” dress has been following me for days. I see it where ever I am. Like today when I was in the city and it was hanging in a window. A few days ago I also saw it at “Styleserver“. The shape and the silk, just nice!
Categories: Sevda
Tagged: Clothing, Cosmetics, Design, Sevda, Stockholm, Today's favorite