
LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE
Such a nice Lookbook, Urban Outfitters, I love those pictures.

LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE
Such a nice Lookbook, Urban Outfitters, I love those pictures.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Photography, Sevda






Favorite swedish cutie monster “Monki” shows its interpretation of spring in the sweatest way. Even Philipp said that this is really cute.
So, now we know! Stripes, nude tones, pastell and nylon can’t be wrong this year. Thank you for this so nice and cute demonstration! We love you “Monki“. You are huge, but still kind of independent.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda, Stockholm



Miss swedish designer-queen “Carin Wester” is launching her SS210 those days. This time I have an eye on the shoes. They look like the “Opening Ceremony shoes“. Doesn’t matter to me, they both look nice and the clothes!? Clean and nice cuts like allways! She can’t do it wrong. I don’t think that’s possible.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda


“Motel” is one of the brands I always have an eye on. They come up with new stuff really often, sometimes a few times a season. Maybe you know “Motel” from “Asos” or “Topshop“. The last months they get more and more popular in the states as well. I think that’s the reason why they produced such a nice lookbook. I hope it works! Cross the fingers for them!
EDIT: If you wish to order anything on the “Motel Webshop“, use the discount code “youneak” and get 15% off! Thank you, Motel!
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda


Well, there are not many labels that I find interesting over a longer period. Most just come up with strange stuff loosing their original spirit trying to find ways to make it in the business. Mishka though is a small label that appears to have found its niche. Check out their new collection at Monkeybizz. I still wonder why they haven’t found their way to Germany yet, or have they?
Philipp


I don’t know what it is, but there is something that makes me stare at those two peaces of the pre-spring collection from “Horn van Bö“. The two designers Sara van Bö und Jörn Horn say something about understatement on their website. Yeah, may be that is what I like about those two items: Understatement with loads of small details.
Categories: Sevda
Tagged: Clothing, Design, Lookbook, Sevda, Shoping



Swedish invasion today, like always.
The last lookbook of “Permanent Vacation” last summer was really everywhere to see. No blog without the romanic looking pictures of “Permanent Vacation“. This year they follow their line and come out with a high-quality lookbook but still in a romanic way. Last summer we met Emma Harling at a “Showroom evening” where she was presenting her stuff. A really nice person.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda, Stockholm
The missing video of the “Saga Lova” photo exhibition. I really like it, because of the colors and the mood. Video lookbooks are a great way to show collections and I hope to see more in the future.
@Suzia(she ask for the models):Armand Mirpour (Kid of Tomorrow) & Ellinor Belvén
Categories: Sevda
Tagged: Clothing, Design, Lookbook, Sevda, Video



“Patouf” was showing the new collection for A/W 2010 – 2011 as well. I have to say that I saw the logo before but I didn’t see anything from the collections. Really wearable stuff. On the website they say: Creating feminine chic yet with a girly touch. That’s really on point. I also like the SS Collection 2010 that you find on the website.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda







Today, “SpaltPr” opened the doors for a pressday with the new A/W 2010-2011 collections of “Saga Lova“, “Matilda Wenelboe“, “Patouf” and “Ulrika Sandström“. At the moment I have really a lot to do at work so that nearly couldn’t make it. Yeah but somehow I always find 5 minutes somewhere. ![]()
So work was calling and I had to hurry up. All the designers where inhouse and it was a nice atmosphere. It was sad that I didn’t have some more time to spend to ask “Ulrika Standström” some things about her collections. I was kind of surpised about it, but in a good why! I’m a huge fan of her and I like her feminine style. The new collection looks really London-Like with a schwedish edgy kind look. Clean cuts and great materials. I like and fell in love with a jumpsuite again. Later more about the other designers and some pictures.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda, Stockholm





Since the “Weekday Pressday” last summer I was waiting for the release day of the transparent shoes. Yesterday was the day as I found them in the Weekday Shop on Södermalm. Ok, it is still too cold but the day will come and then I will be the happiest person on the road.
Even Philipp likes them and it’s not so often that he is up with something that is not a sneaker.
I also like the transparent shirt and the fringe jacket. Looks a bit like the Acne fringe jacket just in a cheaper version.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda, Stockholm
Categories: Sevda
Tagged: Clothing, Cosmetics, Design, Fashion, Lookbook, Sevda



“Stockholm Fashion Week by Berns” is starting and I’m post some danish Designer, that’s sooo buuuuh, I know. I really need to, because “Designers Remix Collection” do some nice work there. I don’t know which is the northern fashion captial. Some say Stockholm, some say Copenhagen. I would say: both are quite nice in their own way. So let’s go and see what Stockholm is offering this week.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda





“Jeffrey Campbell” is making my life not easy. While he is copying shoes like hell, he also produces really nice graphic stuff like the new lookbook. Say what you want and I’m also not sure how to handle “Jeffrey Campbell” but the lookbook is soooo my type. He knows how to make you love him and definitely which shoes to copy. What to change on a nice shoe so it is even nicer at the end. I mean, that’s also something



These days “Best Behavior” from Denmark came up with a sneak preview of their AW 2010 collection. It is full of bright colors and a lot of edgy cuts. The whole collection is totally what I like. I would love to wear the vest and the winter coat next winter. Looks cozy and warm, just what I need right now!
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda


The first stuff of “Cheap Monday” is out now. I do like a few things, some dresses and some the really grown-up-looking stuff. It’s no secret that I love “Cheap Monday” and “Weekday“, BUT it seems to be that I’m not the target group anymore.
What happend to the new model!? Those two picture are, let’s say, ok. But have a look at the other pictures on the website. Sorry, I’m not 14 anymore
I want some older models back and the next time I want to be the stylist.
Have a look here and then please write an email to them, that you want me to be the next stylist!
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda






Since a few months now, I’m having the first picture of the “Arnsdorf Lookbook” on my desktop. My desktop is a special place for all the really nice pictures and my favorite outfits. It’s one of my Top5! The color of the blouse and the high waist jeans in that color. Just perfect! The whole collection is really my type. I would wear every single item. I’m in love. May be my next trip will be to Australia
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda





“CTRL” was a long time my favorite streetwear label from Scandinavia. The finnish Label changed a bit it’s face and turned from kind of dirty edgy-looking into really clean swedish-looking. I’m not so sure if I like it. But what I do like are the shoes on the secound picture. We will see if I gonna like it in summer when it is coming out. The dotted stuff and the shirt with this kind of heart thing could be interesting.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda

Whenever I’m surfing at “Asos” which is really often those days because of the sale, I’m allways stopping at “Whistles“. I don’t know why because it isn’t really loud or really special. I just like it. Have a look at all other items that the really nice “Whistles website“.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda



I love nice colorful pictures. The Lookbook pictures for SS 2010 of “Minimarket” hit me. They are really the opposite of their clothings. The collections are always really straight and clean cuts. Everything is in one line. That fits perfectly with those wild curvy and blury photos! The the whole collections on the “Minimarket Website“.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda, Stockholm


LOVE!!!!!! Can’t wait until February! Sonia Rykiel pour H&M! POINT! I think I don’t need to write some more words! Just: can you please bring spring pretty soon?
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook



It’s been a while since I introduced the last label. Today it’s time for “Pavon NYC“. If I could, I would wear one of those shiny dresses on sylvester. They are so perfect for that kind of night. I would shine like 1000 percent. I love that kind of NYC-style.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda



There it is, the new collection of “Cheap Monday” with “Ann-Sofie Back” as Creative Director for “Weekday“. Some of you, I’m sure, have seen the fashion-show pictures of it. Now it comes to the stores tomorrow, the 18th december 2009. I like the duct-tape dress and the cut-out style even though it’s winter and really cold outside. like -7 degress
But who cares
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook, Sevda
We are trying to get on as much as possible and it is getting dark at 3 o’clock and “Maurie and Eve” are showing us their “Summer 2009/2010 Collection”. I would like to go to somewhere where I can wear those nice dresses. I love the haircolor of the model! If I could I would make it, but my hair is always getting “pissblond” when I’m trying to color it
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook
Since a while I’m having the “My Pets Quare lookbook pictures” on my desktop now. Sometimes I like them, sometimes not that much. May be it is because I’m jealous. It’s summer in Australia they could wear those nice outfits at the moment. Today is a good day and I like them.
Only 6 months to wait.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook
Since while now, I’m stearing at a few things at “Asos” from “A.Y. NOT Dead“. If I would win the shoppingcard from Asos that you can win at “Dotti’s Dots” at the moment, I would spend it the for a “A.Y. NOT Dead item“.
Categories: Sevda
Tagged: Clothing, Design, Fashion, Lookbook
“Stolen Girlfriends Club” is coming in 2010 with their 9th collection that is called “Welcome to nowhere…” The line includes also mens items, but I’d like to show some of my favorite items. “Stolen Girlfriends Club” is still really edgy and load on it’s own way! The pants with the hearts is totaly my type.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
I’m felling like kind of a groupie
I love fashion from Australia and New Zealand. “Lonely Hearts” is one of my favorites, still kind of grunge for AW 2010. Do you also think that the model looks like “Chloe Sevigny”? Just a bit?
If not, maybe you need some glasses like “Lynn and Horst”
On thursday, I was on the STHLM Fashion Market Opening Party with “Lynn” and after 2 hours fitting every glasses, really everyone, she bought one which looked good, but nearly like the ones the already had
She was also searching for glasses for Horst. So you both Honey’s, this is what I like, check out “Prism“. I like the “New York Collection“. Yeah New York like always. I think they would look great on you. You can see more pictures at the “Prism-Blog“. AND: do you know someone on the campaign pictures?
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
“Weekday” is coming with the next collaboration on october 24th. They hocked up “Stine Goya” who designed 7 items. Maybe the black jacket will be something for me. I hope I will get a chance to try it on, since it is limited.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda, Stockholm
Of course I like Brands like Acne, Ulrika Sandström or Carin Wester, but I also have a passion for Street Fashion. The style they are using is so powerful and bright, I just love it. It is nice to see that more and more woman are designing for just other woman! Just think about “Married to the Mob“, “Nikita“, “Made me” and “Hellz Bellz“. Hellz Bellz is really edgy and is coming with a great line this fall. I totaly lost my heart. Have a look here…..
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
They are coming closer and closer, long skirts and long dresses. “Lonley Hearts Club” is showing us how to wear. I’m not sure if I could wear something like this, but on the models it looks so great. The first outfit is a 1+.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
I like the authentic looking pictures of the “Sophomore Fall 2009 Lookbook“. NYC vibe! Have you seen the leather skirt and the shorts? Yeah I love it!
You are wondering because of “TV preview SS 2010” and seeing pullovers, hats and tights?
Yeah right, “TV” comes from Australia. The hole collection is inspired by “Jackie Collins” the beast of “Dallas”. As I was a kind I was fascinated of her, maybe that’s the reason why I love that collection of “TV” so much.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
If we are talking about big prints we have to talk about “Alpha60” the brother and sister design duo from Melbourne. They are launching their most recent men’s and women’s collection for pre spring / summer 2010 into the European market. I was a huge fan of River Phoenix and I love Vincent Gallo, so it’s nearly a must to wear one of this shirts. They have also a fashion line, have a look at the website of “Alpha60“. I hope they will also launch in sweden.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
I love to see how much love and passion the people of “Stolen girlfriends club” put into their brand. The authentic style is also in their new video clip on the “Stolen girlfriends club website“. Great work, I love it.
PS: Swedish people are everywhere, also in the video
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
Kate Moss just came up with her new line for “Topshop” today. I like a few a items but I really love the pictures of her. It got something of an old glamours diva. I was never so into her collections but for me it was never important, because I love her as a model. But see for yourself.
Philipp and I missed the release party of the launch of the “Ali Zedtwitz for Weekday” yesterday. I’m a bit sad about that as I saw the “fantastic online Lookbook” of the collection. Online style of the year, clean and just beautiful!
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda, Stockholm
I like Stockholm for many reasons, but there is one special point
It has “Topshop” so I can try on everything first before buying it. That make things not so complicated. The next what I will try will be the collection of Christoper Kane for Topshop. I’m a huge fan of his designs and may be I will get my first “Christopher Kane”
. See more here.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda
I’m falling more and moren in love with australien fashion like “Shakuhachi“. Make a really loud “WOW” for it. That’s an “A+”. Seen at “Vintage is the new black”.
Categories: Sevda
Tagged: Clothing, Fashion, Lookbook, Sevda